Bulls Beaten, Bloodied & Forced to Haul Overloaded Carts for Pepsi Sugar — PETA India Campaign Targets Gen Z

On 19 August 2026, PETA India said that bulls in India were beaten, left with injuries and compelled to pull heavily loaded carts carrying sugar intended for a Pepsi product. The group started a campaign aimed at younger people to publicise the alleged mistreatment.